App Design — UX|UI project
Have you ever put off something important to do unimportant things, despite knowing it might have negative consequences?
If your answer is Yes, not worry, you’re not the only one. This act is what is known as procrastination; (noun) 1. the act of delaying something that must be done, and approximately one-fifth of the adult population perceive themselves as being severe and chronic procrastinators.
Albeit not a psychiatric diagnosis, procrastination is highly associated with increased stress and anxiety. Regarding the situation, this App aims to give people the tools they need to cope with the tasks they are trying to avoid.
The challenge presented was to translate the concept of wellness into a MVP movile application for The National Wellness Institute, an organization excited to explore how they can leverage technology to help people live a healthier life.
Design Thinking and Lean
Individual: Research, information architecture, sketching, wireframing, UI & visual design, prototyping, testing
Scope & high level goals
The first step was to decide which sector of the health market we were going to focus on.
During the secondary research, it was found the direct relationship between anxiety and procrastination is one of the causes that generate more intense symptoms at an emotional and physiological level in people.
To go deeper into, we conducted 8 interviews focus on discovering the causes of anxiety/frustration in young adults (25–30) concerning time management and goal achievement, and we got several patterns:
Thanks to the interviews, we were also able to define the main Insight based on our user persona’s behavior;
Besides, we asked the interviewees if they finally faced the task (they do), and what methods they use. This gave us the key to thinking about solutions:
With all this information gathered, it was time to brainstorm possibilities, and the four main ideas were subjected to concept testing with 7 users.
Before starting with the best-accepted idea, we studied the competitors to find a differentiating value. We realized that the market’s apps just offer the possibility of creating lists with pending tasks. This can be useful for improving organization and productivity, but that was not our user’s problem. Our value proposition is:
Translate the idea and the requirements into reality was a constant iteration process from lo-fi sketches (to test concepts and the copy) to mid-fi wireframes (to check user flows and interaction), and finally to the hi-fi prototype:
During the first sprint, the focus was on creating an easy and intuitive process to add objectives without burdening the user with endless lists of tasks. However, in the second sprint, we realized that this flow should be more focused on emotions. To make an appropriate decision, the new user flow was tested by task-analysis with 7 users.
The other important point was the visual style. In the beginning, we decide on a style tile with blue colors and simple shapes:
But after carrying out a Microsoft Reaction Card, users gave values such as cold and inexpressive to our interface, and this wasn’t what we wanted to transmit.
The Creative core concept was inspired by a foam bath, we wanted to create a space of trust, something welcoming. We redefine the style tile based on these concepts:
And we did it! 5/7 users mentioned the words warm, comfortable, or reliable in the second MSC test, thanks to the new aesthetics:
The result of all the research, definition, and ideation is the app Why?. The noun is because getting out of the procrastination ‘doom loop’ requires understanding why you’re putting something off 😉
The new main flow invites to reflect when users enter their goals, without doing so in an intrusive way:
The tasks are categorized according to the tools, location, time, and energy required so that they can be better filtered when choosing the next task:
Conclusion & learnings
By using the Lean methodology and dividing the process into two sprints, I have realized how important it is to reflect before continuing, to review the decisions made, and if necessary, to pivot.
In my case, at the second week I reached a point where I didn’t want to continue. I felt that the solution I was providing wasn’t 100% focused on solving the user’s problems. I was not creating a user-centered design, so to speak.
And even though taking a new direction took me a lot of time, now I’m happy with the result. And as I said, it’s important to embrace the error. At least, that’s Design Thinking: iteration and failing early to improve.
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