App Redesign — UX|UI project
Dinner with friends where you can’t agree on what kind of food to order? Create a ‘Shareable Glovo’: each one chooses their food, makes their own payment. You place a single order and a glover will deliver everything at once.
Research, user flows, information architecture, sketching, wireframing, UI & visual design, prototyping, testing
Scope & high level goals
Redesign the Glovo app experience for groups adding a feature to order a different food in the same order.
Sooo… what’s Glovo?
Got it. Let’s go deeper!
I tried to understand how people organize dinners in a group, so I interviewed five women and one man between 25–35 similar to Glovo’s main profile. Analyzing what they told me, I got two principal Insights:
Let me introduce you Anna:
Anna has invited a friend to dinner at home with the proposal to have a good time. She hopes to order food that both of them like, and she’s afraid of not reaching an agreement. Also, she doesn’t want to pay the entire bill just in case her friend doesn’t return her the money.
This is the User Journey Anna follows ordering food:
The main question is
Happy path vs. alternative paths
It’s time to start thinking about design possibilities for the feature. In order to design the ideal share experience, I need to take into account 2 use cases and flows:
Once I had decided that for this time I will just develop the Main user flow (the shared-order admin user flow), I draw it on paper to present it to potential users and test it:
The new feature
After the Task Analysis (5 users) I obtained valuable feedback and I removed some of the steps which added no value, like adding a name to the shared order.
The most difficult decision was how to add the button for groups to share the order. At first, I added the option in the home screen, but after testing, I realized people need to know the shared order is only available for order meal, so I introduced the option at the second screen, once you’ve pushed the ‘food’ category.
In addition, needed information for users was added:
As the feature is a new concept, users probably will need a short explanation of how it works. Next steps could be to design these screens and also the screens users invited to the group ‘Shareable Glovo’ will see. A future business idea is to expand the orders in a group not only for meals but for every service Glovo offers.
Conclusion & learnings
This project has reaffirmed the idea that initial research is essential to lay the groundwork for future work stages.
By way of learning, I’ve understood the importance of simplifying as much as possible to deal with a problem first, and then move on to the next. I admit it has been hard for me; but only like that, I fixed in my mind the acronym MVP, Minimum Viable Product.
During the process, I’ve also had to fight with myself and made decisions without being sure. It’s difficult, you’re afraid of failing and repeat the process over again. But that’s Design Thinking: iteration and failing early to improve.
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